Our commitment to customers
Our commercial strategy is to challenge the dominance of the ‘big four’ banks by aiming to provide consumers with a better deal than the competition. We aim to have the best regarded brands in our sector by providing transparent products, reliable services that offer value to our customers and bringing competition to the marketplace through responsible lending. Two out of every five UK households are HBOS customers.
We take the lead on many fronts:
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Our Retail brands appeared over 3,500 times in “best buy” tables in 2006, significantly more than any of the Big Four banks.
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We are the only bank to launch a major campaign to reunite customers with their dormant accounts (click here for details
).
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Our High Interest Current Account offers an interest rate 60x higher than most of our competitors (click here for details ).
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We are the only lender and home insurer to cover our 1.8m homeowners against flood risk until 2008.
