International
Strategy
Our strategy in Australia is based on the desire to be a major financial services group in Australia by offering a differentiated selling proposition based on simple products, aggressive pricing, distinctive marketing and speed of service
We are determined to provide an alternative to established financial service providers. This is increasingly being recognised by Australian consumers. We will continue to increase national brand awareness of our Retail, Commercial and Insurance & Investment businesses, and deliver solid scalable value generating growth. Our Corporate and Asset Finance businesses will continue to grow strongly in their selected markets and support our aim of becoming a significant national financial services provider.
Our strategy in Ireland is to achieve sustainable profitable growth through the creation of a full service bank which will provide the platform for our Retail and Business propositions
Our primary strategic objective is to deliver sustainable profitable organic growth through the creation of a full service offering in the Irish marketplace. This strategy will position us as the 4th largest full service bank in Ireland by the end of 2009. We intend to deliver a nationwide network of Halifax branches distinguished by a unique approach to retail banking. This will provide a new retailing approach in the Irish market. In tandem the delivery of the full service offering will, we believe, secure the platform and the opportunity to aggressively expand our business banking franchise.
Delivering value generating growth in Europe and North America through expansion of our products and sector specialisms
ENA’s primary strategic objective is to deliver sustainable profitable organic growth through co-ordinated and targeted investment and expanded activity across our key specialist sectors and geographies. Our aim is to broaden the ENA business footprint by both investing in new distribution channels and geographies and developing opportunities in new markets. This investment, combined with the recruitment of sector and product specialists and development of enhanced risk management techniques, will create a platform for organic growth across ENA.
To maintain cost discipline while recognising the need to invest for growth
While planning to invest appropriately to drive growth across the overseas businesses, HBOS recognises the importance of cost discipline and continues to target operational efficiencies through improved systems and process management across our business as usual activities.